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Diputació de Tarragona

Advertising Graphic Design

Advertising Graphic Design
In this course, students will undertake graphic design projects in the following areas: corporate identity, poster design, editorial design, advertising, signage, packaging, and illustration.

Comprehensive training in various areas of graphic design: corporate image, poster design, editorial design, advertising, signage, packaging, and illustration

These studies enable students to conceive, organize, and carry out the different phases of a visual communication project, developing all the necessary applications to ensure the achievement of the objectives set at the beginning of any visual communication assignment.

Those who complete the training cycle obtain a higher technician diploma, which allows them to enter the job market to perform tasks such as the following:

Design, organization, and management of graphic industry projects / Art direction / Creative direction / Preparation of artwork for proper printing / Expert graphic designer in the selection and use of typographic, calligraphic, and manual lettering resources for different applications / Collaboration in the organization and supervision of graphic production.

Title: Higher Technician in Plastic Arts and Design in Advertising Graphics.

Level: Advanced level of professional education in Plastic Arts and Design.

Level 1 of the Spanish Qualifications Framework for Higher Education (MECES)

Total duration of the cycle: Two thousand hours distributed over two academic years

ECTS Credits: One hundred and twenty

Artistic professional family: Graphic and audiovisual communication.

European reference: ISCED-5b (International Standard Classification of Education).

The general competencies describe the combination of skills, motivations, and traits required to perform effectively in a wide range of jobs within the specialty.

  • Propose and create graphic solutions to convey advertising messages for companies, institutions, or other professionals.
  • Plan the development of the advertising image project from identifying the communication assignment, defining the formal, aesthetic, functional, and technical aspects, to the creation of the finished graphic product.
  • Organize and carry out the different phases of the project and the corresponding quality controls that ensure the optimal graphic expression of the message.

Professional competencies are those related to the job, encompassing all the skills and aptitudes that help them perform their job successfully:

  • Carry out advertising graphic projects independently and with the professionally required level of quality.
  • Communicate advertising ideas and messages efficiently through graphic resources.
  • Provide the advertising graphic product with persuasive, informative, and/or identifying elements appropriate to the assignment's objectives.
  • Solve formal and communicative aspects of advertising messages using graphic and typographic resources.
  • Plan and execute advertising graphic projects in all their phases and carry out the corresponding quality controls to obtain a product of technical, artistic, and communicative quality.
  • Define the formal and functional aspects of the advertisement in a graphic medium.
  • Accurately transmit the appropriate information for reproduction processes and follow up and quality control to achieve an optimal printed result.
  • Recognize and comply with the regulations governing professional activity.

Curricular specification for the first year of advertising graphics (2024)
Modules and training units Course hours ECTS Credits
M01 Computer Media 99 6
TU01 Bitmap image processing 33 2
TU02 Vector image processing 33 2
TU03 Software specific to the specialty 33 2
M02 Professional Training and Guidance 1 33 2
TU01 Occupational risk prevention and environmental protection 33 2
M03 History of Advertising Image 99 6
TU01 Analysis of artistic work and design 33 2
TU02 Evolution of art and design in relation to social changes, aesthetic ideas, and technology 33 2
TU03 Review of contemporary works and authors in the specialty 33 2
M04 Advertising Graphics Projects 1 165 11
TU01 Introduction to projects: objectives and basic requirements of the project 33 2
TU02 Project methodology and planning 66 5
TU05 Graphic techniques 66 4
M07 Fundamentals of Visual Representation and Expression 99 6
TU01 Plastic and visual elements. Morphology and dynamism of composition 33 2
TU02 Light and color. Relationships. Symbolic values 33 2
TU03 Shape and space. Analysis, representation, and creative interpretation 33 2
M08 Theory of Image 66 4
TU01 Image and communication. Visual discourse 33 2
TU02 Definition and construction of the image 33 2
M09 Photography 99 6
TU01 Photographic language 33 2
TU02 Photographic technique and digital image processing 33 2
TU03 Photo-design 33 2
M10 Typography 1 132 8
TU01 The typographic sign: the character 33 2
TU02 Basics of typography design 49.5 3
M11 Fundamentals of Graphic Design 132 7
TU01 Graphic design. Fields and typologies 44 2
TU02 Communication and visual language. Semiotics 44 2
TU03 Process and methodologies: practical application 44 3
Total hours and ECTS credits 891 54
Group Tutoring 33  

Curricular specification for the second year of advertising graphics (DECREE 245/2016)
Modules and training units Course hours ECTS Credits
Language and Audiovisual Technology 180 12
TU01 Introduction to audiovisual media 18 1
TU02 Communication and audiovisual language: expressive resources 46 3
TU03 Techniques and technologies for audiovisual production 58 4
TU04 Techniques and technologies for audiovisual post-production 58 4
Professional Training and Guidance 66 3
TU01 Legal framework for plastic arts and design: essential properties 22 1
TU02 Entering the workforce: the job search process 22 1
TU03 Business and entrepreneurship: self-employment 22 1
Integrated Project 99 10
TU01 Integrated Project 99 10
Advertising Graphics Projects 2 330 14
TU03.2 Areas of application for graphic communication. Advertising graphics 149 6
TU04 Identity and communication. Graphic systems in advertising graphics 145 6
TU06 Analysis and presentation of advertising graphics projects 36 2
Theory of Advertising and Marketing 99 7
TU01 Advertising: communication and persuasion 66 4
TU02 Introduction to marketing applied to advertising 33 3
Typography 2 99 5
TU04 Typographic uses and alphabet creation 99 5
Total hours and ECTS credits 873 51
Group Tutoring 33  
Internship Phase in Companies, Studios, or Workshops 280 12

Curricular specification for the second year of advertising graphics (2024)
Modules and training units Course hours ECTS Credits
M02 Training and Job Guidance 2 66 4
TU02 The legal framework of plastic arts and design 33 2
TU03 Entering the workforce: company and entrepreneurial initiative 33 2
M04 Advertising Graphics Projects 2 198 11
TU03 Project Execution 99 5
TU04 Evaluation and Presentation of Projects 33 2
TU06 Applied Spatial Representation in Projects (free disposal) 33 2
TU07 New Trends and Design Methodologies (free disposal) 33 2
M05 Integrated Project 99 10
TU01 Integrated Project 99 10
M06 Professional Project Management 165 12
TU01 Professional Project Management 165 12
M08 Typography 2 66 2
TU03 Typographic Uses and Alphabet Creation 66 2
M12 Language and Audiovisual Technology 132 8
TU01 Introduction to Audiovisual Media. Communication and Audiovisual Language: Expressive Resources 33 2
TU02 Techniques and Technologies for Audiovisual Production and Postproduction 49.5 3
TU03 Audiovisual Design 49.5 3
M13 Theory of Advertising and Marketing 99 6
TU01 Marketing. Strategy and Planning 33 2
TU02 Advertising. Commercialization and Design 33 2
TU03 Advertising Graphics 33 2
Total hours and ECTS credits 825 54
Group Tutoring 33  
Internship Phase in Companies, Studios, or Workshops 284 12